Contextual Targeting
Timely and Relevant Engagement
Contextual Targeting at Scale
Segments
Reach
Segment Responses Daily
Intelligent Classification
Beemray analyses content in the same way the human brain does, picking up on the subtle changes, emotions and sentiment.
We use AI to identify consumers without identifiers, Cookies, IDs or PII. For programmatic advertising we source, process and measure on an individual bid level.
Unparallel Reach & Speed
We analyse and activate data from thousands of premium publishers globally. These activated data segments are available in +150 DSPs.
Our reach is unbeatable: we analyse 100% of the traffic and make it actionable in milliseconds.
Standard Segments
Beemray supports the IAB framework with +700 segments that are available in the DSP of your choice. The categories include:
Interest
The content that the user is currently reading classified into Interest categories.
Sentiment
Sentiment segments categorise opinions expressed of content.
Visual Intent
Premier brand advertising that enables placing ads next to the right images.
Brands
Brand segment ensures the content is related to the brand.
Custom Segments
We know that one size does not fit all. Design your own segments to target to and/or avoid niche topics, safety concerns or your own list of URL’s and keywords that suit your specific needs.