BRAND SAFETY
Making Inventory Safe for Brands
Brand Safety Solutions
Keywords
Content Avoidance Categories
Verifications Daily
Protecting Brand Reputation
Beemray´s brand safety solution provides maximum protection for global media buys — across channels and formats. By using Beemray data, a marketer can target inventory aligned with their brand values pre-bid, maximizing campaign efficiency and effectiveness.
Beemray AI
Beemray Moments AI is at the core of our brand safety capabilities — leveraging ontology and machine learning to drive accurate content classification and ensure the deepest, most accurate coverage.
Control and Transparency
Our brand safety data enables a marketer to identify, plan and execute media aligned to content by a specific risk profile in accordance to GARM’s Brand Suitability Framework across 11 categories for Crime, Hate Speech, Socially Debated Issues among others.
Protecting In-Flight
Beemray monitors brand safety in realtime and optimises the results in-flight. This approach allows continuous quality control and most importantly, piece of mind for a marketer all day long.